Within the Think Digital of Cap Digital, Holken Consultants & Partners have led the think tank on interactive advertising 2010/early 2011. A synthetic report was released to present the results of these groups of public reflection (2012).

 

It concerns the actors of television, advertising agencies, producers, manufacturers, operators, advertisers, advertising agencies, media agencies, creative, scientists, governments and the Cap Digital ecosystem. This report (50 pages) is available for free for the interested professionals. The videotaped discussions are also online (links included in the report).

 

The report "PUBLICITE INTERACTIVE SUR TV CONNECTEE (50 pages)" of The THINK TANK of CAP DIGITAL, Juillet 2012 is  here